40 Trending Tips for Better Digital Marketing Practice

We all have been reading a lot of SEO tips on different forums or on blogs for better SEO practices to get higher ranking on search engines, especially on Google. Today, we are going to share top 40 trending SEO tips which you will find indispensable.
So without wasting time, let’s get started:

  1. Ensure that your content is clear and upfront: All important content on your website should be on top in your web pages and should be easily visible. The font color and the theme should match properly on your web pages so that any visitor on your website can read it on first sight.
  1. Ads on web pages: Displaying ads on web pages is an essential revenue source for many websites, but at the same time, it has a negative impact on the search ranking. You can adopt this only when you become a brand.
  1. Content Hierarchy: A well design content hierarchy keeps visitors engaged and allows them to navigate effectively round a website, which boosts ranking on organic search.
  1. Clear Navigation: Make sure your website navigation should be clear so that users can locate easily what exactly they are looking for.
  1. No follow any paid and affiliate links: All the paid links should have rel=”nofollow” attribute added.
    <a href=”http://www.example.com” rel=”nofollow”>Paid Link</a>
  1. SEO friendly URL: Website URLs should be readable and follow a logical structure. Adding keywords in URL is a good idea but not on every page like About Us & Contact Us. But at the same time, if you are optimizing E-commerce website in that URL, it can contain a query parameter and website URL structure will get generated dynamically.
    Note: Google loves structure URL but at the same time, if your website URL is generating dynamically, Google won’t mind.
  1. Contact Information: Your website business address should be easy to find and clearly visible.
  1. Privacy policy and About Us page: These are the key pages of your website which help in building trust for both users and search engines.
  1. Local SEO: If you are targeting your business locally, make sure that the physical address and your contact details should be visible and the web page content must have local keywords.
  1. Use WWW or non WWW: Whichever you opt for, ensure your site is accessible only either by WWW or non www. Best practice is to set preferred domain into Webmasters.
  1. Keyword research: Keyword research is one of the important aspects of SEO. Use Google keyword planner and Google trends before finalizing your keywords. Apart from that, you can use Wordtracker and SEMRUSH for the same.
  1. Keywords per page: Define one main keyword for each of your important pages and do not target your keyword for the About Us, Privacy Policy, Testimonials, Contact Us, etc. pages.
  1. Page Title: Add your main targeted keywords into your target web pages. It helps search engines as well as users to understand what your web page is actually about. Ensure your page title should not contain more than 55 characters with space and also title tag should have 512px.
  1. Track ranking: Monitor keyword ranking at regular intervals and plan accordingly.
  1. Monitor CTR: Monitor CTR on webmaster at regular intervals to estimate the number of impressions your web pages are getting and the number of clicks too.
  1. Brand building: Optimizing targeted keywords is always important, but at the same time, you need to optimize your home page as a brand. Keep linking keywords as well as your brand in a similar way on niche sites.
  1. Meta Description: Keywords in meta description bolded in search results can help in improving the CTR. In terms of users also, it helps them understand your webpage content better. Meta description should be between 120-130 characters.
  1. Split Test: Keep testing web pages meta title and meta description, when it is not actually working.
  1. H1 Tags: Ensure your web pages have unique H1 tag. Try to use secondary keywords in H1 tags
  1. Keyword Density: There is no fixed rule in terms of keyword density that how many keywords you need to use in your content. I have been reading many articles on the web in which I have found that we need to avoid using excessive keywords in a web page but believe me, if your website content is user friendly and users keep staying on your pages with good session time, you can decide the number of keywords you can use.
  1. Google Analytics: Keep checking your web pages performance on Google Analytics and plan accordingly.
  1. Rich Snippets: Use Schema markup on your website so that Google can understand what exactly you want to show the users. Schema is an important factor nowadays not in terms of ranking, but it helps users in understanding what exactly they are looking for. You can use Schema mark for the attributes like Local Business, Global Business, Address, Phone Number, Reviews, Images, Products Images, Product Price etc. It becomes more important when you are optimizing a E-commerce project.
  1. Bounce Rate and Avg Session: In terms of ranking, it is very important how much time users are spending on your web pages. Many of the webmasters have been ignoring this important factor but today, in terms of ranking on Google, it only checks what is the bounce rate of your website and what is the average session time users are spending on your website.
  1. Heat Map: By using Heat Map, you can find out where exactly users are clicking on the website.
  1. Mobile Friendly: Make sure your website should be responsive in terms of design. If you are missing out, you will be missing a huge amount of traffic.
  1. Setup 404: Create user friendly 404 page, which helps users in getting directed to the relevant page to avoid bounce rate.
  1. Downtime: Minimize downtime of your website and if you are going to do maintenance of your website, mark it with 503 HTTP status code.
  1. SSL Implementation: Moving your website to HTTPS gives a small boost in ranking.
  1. Sitemaps: Make sure your website must have HTML as well as XML Sitemap. Submit XML sitemap to Google Webmasters which helps search engines in analyzing your website pages and HTML Sitemap helps users in understanding your website layout.
  1. Load Speed: Keep checking your web pages’(Desktop & Mobile) speed on Google Page Developers Speed Test tool for better ranking.
  1. Image Optimization: Include images in your content for getting more visibility. Apart from that, few basics things which we must take into account before optimizing images of a website are:
  1. Image must have unique relevant name
  2. Image URL should be user friendly
  3. Images should be easily uploadable
  4. Images must have unique title and Alt attributes
  5. Use Schema markup for website images
  6. Upload your images in sites like Picasa, Flickr, Pinterest, Instragram, etc
  1. Link Building: Link building will never die, but you need to be very conscious while building links. Website backlinks should be relevant and they should be properly linked. Nowadays, the best way to building links is that instead of adding links on others’ site, influence your influencers to recommend your brand on others’ site.
  1. Link Audit: Regularly audit your link profile via Webmaster, Moz and ahrefs and through others tool and if you find any irrelevant links, make a list of them and submit them on the Google Disavow tool.
  1. Social Media: Social media is all about give and take. You cannot expect someone to recommend you on SMM sites unless you are a brand. If you have a small business and you would like to build brand through SMM sites, you need to create a list of influencers first and then start following them on SMM sites.
  1. Content marketing: Posting content on your site is actually a good idea, but in today’s scenario, if someone recommends your brand in their content, it will be more beneficial for your website.
  1. Broken Links: Keep checking your website’s broken links at regular intervals.
  1. Do not Spam: Do not create spammy links for your website. It will harm your website’s ranking health.
  1. Blogging: Keep your website updated with blogging.
  1. Steal Competitors links: Steal your competitors’ links. You can do it very easily if you have a Moz account. You can also check competitors backlinks by putting their URL or brand name in Google search box.
  1. Google Webmasters Error: Keep checking HTTPS error section in your Google Webmaster account.

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